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I picked up a copy of Bill Hybels small group Bible study, Authenticity, this morning. I’m currently researching the Christian fascination (or infatuation) with the word authenticity. Hybels’ Bible study seemed like one obvious avenue to explore in trying to figure out how Christians employ the word with variety.

But before I got to the study I was struck by the introduction to the series, “In just three years, almost a half million copies of these small group study guides were being used in churches around the world.” And those words were penned ten years ago, imagine how many copies are in print today.

That’s insanity, because the stuff isn’t bad, but it’s not that great. Especially at the youth ministry level the stuff coming out of Saddleback and Willow is often sappy — and there are a bunch of other adjectives I could use.

So, why are people so addicted to megachurch resources? There aren’t many other resources on the market; they’re not as bad as the denominational crap that comes out; the list could go on. But overall, let me suggest that we buy these Bible studies and employ them as Christian totems. I mean, maybe a little Willow karma will rub off on my church. Maybe Saddleback magic or Willow pixie dust is pre-packaged in these Bible studies and if I use them, maybe my ministry will grow, too. This stuff must be good, almost magical, right? Of course, there are plenty of us who buy Willow and Saddleback because it makes our work easy. But deep down our love for everything Purpose-Driven and Willow-ized is a form of evangelical voodoo. Admit it. We purchase this stuff not because it’s good, but because it must be good, and maybe it will make us good, too. I’m guilty as charged of having done this when I was a youth pastor. Anyone else willing to fess up?

Maybe I finally found a resolution for this new year: Apply a bit more critique to brand names and theolo-hype.

I wonder what we’d be using as resources in ministry if we weren’t swayed by the celebrity and voodoo?